Celia Pearce
is President/Creative Director of Celia Pearce & Friends, and a pioneer of interactive entertainment and edutainment. Since 1983, she has been involved in the conception and implementation of innovative applications in many media. She wrote "The Interactive Book: A Guide to the Interactive Revolution" in 1997. Ms. Pearce was Creative Director of Iwerks/Evans & Sutherland's VR attraction "Virtual Adventures: The Loch Ness Expedition" and has consulted for Walt Disney Imagineering, Universal Parks, The Jerde Partnership, Sony Metreon, Sega GameWorks, Iwerks Entertainment, Purple Moon, Ogilvie & Mather, SGI and LEGO. http://www.cpandfriends.com/ Narrative Environments: The Role of Content in Architecture Storytelling is the most universal way of giving meaning to information. When experiences are conveyed through characters and events, humans can have a deeper emotional and intellectual connection to the content. We think of storytelling as linear, but the art of telling a story within a physical environment is as old as Lascaux, providing some of our most compelling architecture. Disney elevated this craft to a high art by creating a real immersive world. Then, by creating content-based merchandise to extend the entertainment experience out of the park, he opened doors for new ways of experiencing stories. In creating narrative environments, we borrow from the digital vocabulary. The architectural term "site" now also means an information repository, while web site design can be a guide for integrating content into real architecture. In a world where content is King, the digital world has begun to leak into the tangible world. Real-estate developers incorporate a story layer into an entire facility to draw people out of content-saturated homes, while content providers begin to integrate personalization into the equation. The subtle change this elicits in people's expectations will have a visible impact on the built environment; Krueger's "responsive environments" will provide personalized experiences, which by definition become more meaningful. See schedule.	program BILL BUXTON ANDY CAMERON MATTHEW CHALMERS DANIEL DÖGL BILL GAVER NEIL GERSHENFELD ANDREW GLASSNER PAUL HAEBERLI TOM HEWETT BREWSTER KAHLE PANU KORHONEN DOUG LENAT JO LERNOUT RALPH MERKLE THEODOR H. NELSON CELIA PEARCE MARK PESCE HANI RASHID BILL SCHILIT DAVID SMALL MARCO SUSANI JOHN THACKARA MICHAEL FREEDMAN TURNER WHITTED ANTON ZEILINGER
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